Ennismore Expands Branded Residences with New Our Habitas Concept

Ennismore, recognized as the fastest-growing name in lifestyle and leisure hospitality, has launched a new branded residential concept in partnership with its culturally influential brand, Our Habitas. This strategic move strengthens Ennismore’s footprint in the global lifestyle living space. True to its reputation, the company will infuse these residences with bold design, immersive experiences, curated culinary offerings, and exceptional service—hallmarks of its hotel portfolio.

Expanding a Global Residential Portfolio

The announcement comes as Ennismore continues rapid expansion, with more than 45 branded residential developments launched or underway in over 20 countries, including the United States, Spain, Mexico, Saudi Arabia, and the UAE. This growing portfolio highlights Ennismore’s dedication to reshaping lifestyle living by bringing renowned hospitality brands like Mondrian, Hyde, Rixos, and now Our Habitas into the residential market. Recent high-profile projects include 25hours Heimat Dubai, SLS Madrid Infantas Residences, and Rixos Tersane Istanbul Residences.

Redefining Home with Purpose and Soul

Our Habitas residences are designed for individuals in search of deeper connections, holistic wellness, and inspiring environments. Rooted in the brand’s ethos, each home will be crafted using natural, tactile materials and a focus on artisanal design. The result is a seamless blend of contemporary elegance and soulful living, where residents enjoy a lifestyle that bridges indoor and outdoor living with ease and authenticity.

Creating Community Through Design

These residences aim to be more than beautiful homes—they’re envisioned as sanctuaries that mirror the character and vibrancy of their locations. Every property will be a space that invites meaningful interaction, nurturing a genuine sense of belonging among like-minded individuals. The design and programming will foster communities built on shared values, creativity, and personal growth.

A representative of Our Habitas said, “We have always been about creating spaces where people come together in meaningful ways, and Our Habitas-branded residences are a natural extension of that vision. With Ennismore’s proven expertise in curating lifestyle hospitality experiences and innovative approach to branded residences, we are confident that Our Habitas will set a new benchmark in the market, offering something truly unique and transformative.”

Louis Abi Abboud, Regional Head of Lifestyle Collective MEAIT at Ennismore, said: “Ennismore’s growth in the branded residential market over the last couple of years has shown a genuine desire for beautifully designed spaces and exceptional programming, which are at the core of our lifestyle brands. With Our Habitas, we look forward to introducing a new type of luxury lifestyle to the market, centred around wellness and community, where our residents can create meaningful connections with each other or their surroundings. We are exploring projects located beside the hotel concept and standalone in communities.”

Branded Residences: A Booming Sector

The rise of branded residences is transforming the real estate landscape. According to global property advisor Savills, the sector has expanded by 160% over the past decade and is projected to double again by 2030. Lifestyle-branded residences, in particular, are gaining momentum with modern homeowners who value innovative design, immersive experiences, and exceptional service. These offerings represent the next evolution in how people live—merging hospitality expertise with homeownership to create vibrant, experiential communities.